Want to talk?

Want to talk?


The evolution of consultancy: A response to industry challenges

In a dynamic world that constantly evolves, so must the industries that operate within it. The consultancy sector, a mammoth $250bn industry, is no exception. Recent discussions and criticisms around the industry have spurred intense introspection, not just among the established players but also the emergent challenger firms.

The current quandary

A recent piece in The Telegraph highlighted three pressing issues faced by the consultancy industry:

  1. The delivery of suboptimal advice.
  2. A perceived lack of respect for clients.
  3. A predominant focus on short-term gains over long-term value creation.

These criticisms are not without foundation. Several high-profile incidents and controversies underscore the need for introspection and evolution within the sector.

The suggested solution: A paradigm shift

One of the proposed solutions to this quandary is to impose a five-year working ban on major consultancy firms. This radical step could pave the way for smaller, more agile consultancies to rise, combining high-level expertise with strong ethical standards and actionable advice.

The rise of challenger consultancies

Indeed, the consultancy landscape has already seen a proliferation of such challenger firms. Their success can be attributed to several factors:

  • Beyond PowerPoint: These firms prioritize hands-on implementation over mere theoretical advice.
  • Diverse Focus: Recognizing that traditional hierarchical structures may not always be effective, they emphasize both assets and products.
  • Equity Rewards: They reward their employees with equity value, ensuring that the company’s success benefits all.
  • Client-Centric Approach: Solving the client’s immediate challenges is their primary goal.
  • Diverse Hiring Practices: Moving beyond just hiring MBA graduates, they seek individuals with practical industry experience.
  • Adaptability: These firms have proven resilient during crises, be it Brexit, Covid, or challenging economic climates.
  • Innovation: Through selective acquisitions, they bring in novel technologies and products.
  • Unified Vision: Promoting a ‘one team’ ethos, they prevent internal discord.
  • Culture: They actively cultivate a high-performance work environment.
  • Risk Tolerance: Demonstrating a willingness to take on high-risk projects, they back their expertise with action.
  • Specialization: They offer niche expertise, ensuring deep knowledge in specific domains.
  • True Partnership: They work closely with clients, emphasizing shared goals and mutual success.

Industry outlook

The consultancy sector, standing on the cusp of numerous shifts and trends, is poised for substantial transformation in the coming years. Here’s a glimpse into the anticipated changes:

  1. Anticipated Changes in the Landscape: As the digital revolution continues to march forward, the consultancy industry will likely see an even greater integration of technology into its core practices. This could mean the rise of AI-driven insights, increased remote consultations, and more tech-augmented services.
  2. Impacts of Technology, Regulations, and Global Events: Advanced technologies, particularly AI and data analytics, will further refine the precision of advice and strategies offered. Meanwhile, regulatory shifts around the world might mandate consultancies to operate with greater transparency and accountability. Global events, like the aftermath of pandemics or geopolitical shifts, will continuously redefine client needs and consultancy focus areas.
  3. Opportunities for All: While challenger consultancies are rapidly emerging with innovative solutions, traditional consultancy firms will also find ample opportunities. By blending their vast experience with new-age tools and methodologies, they can rejuvenate their service offerings. Collaboration might emerge as a key trend, with traditional and challenger firms partnering for enhanced value delivery.
  4. Evolution of the Consultant’s Role: The role of a consultant is expected to metamorphose from just an advice-giver to a holistic solutions provider. This means that consultants won’t only identify issues or suggest strategies but might also play a crucial role in implementation, monitoring, and continuous evolution of strategies. The value proposition will shift towards end-to-end solutions, with consultants being seen more as partners in a client’s journey rather than just external advisers.

The T60 paradigm

At T60, we recognize the challenges and criticisms faced by the consultancy industry. However, we believe in evolution over revolution. Our approach embodies the best practices of challenger consultancies. We prioritize ethical standards, deep expertise, and actionable insights. We believe in being partners, not just consultants, to our clients. This ethos, coupled with our commitment to innovation and excellence, positions us at the vanguard of the new consultancy paradigm.


The consultancy industry stands at a crossroads. While criticisms are valid, they also provide an opportunity for growth and evolution. Challenger consultancies, with their agile and client-centric approaches, are leading the way. For organizations like T60, this isn’t just a trend but a commitment to excellence, ethics, and enduring client partnerships.